The Washington Business Journal has launched a new advertising column. They named it (get this) "Ad Nauseum".
Kind of lets you know where the advertising business fits in the food chain over there at the Biz Journal, doesn't it?
Look it up. "Ad Nauseum" means "sickening to the point of disgust". What do you suppose they were thinking? Maybe somebody thought it was a really clever play on words. Personally, if you're going to go that direction, I like "Ad Yaks" better.