Thursday, October 4, 2007
This video is currently making the rounds on various advertising blogs. I got it on adfreak. It's a video that was shown at the Hatch Awards in Boston. It's a focus group test of the classic "1984" Apple commercial. Somehow, they found people who hadn't seen or heard of the thing and ran it past them.
It, um, didn't do well. And that's about 75% of what you need to know about focus-group testing creative.