Friday, October 26, 2007

Baseball, Tacos, Cars and Lipitor

Like some of you, I’m staying up way too late watching the Series. A couple of things make it worthwhile.

One is those Malibu commercials with the woman who keeps running into a parked car while jogging and the bank robbers who are ignored by the cops. They aren’t the highest-concept spots I’ve ever seen. The “Soon, there will be a car you can’t ignore” line is kind of ordinary and the VO doesn’t blow me away, but there is something about these spots that just makes me laugh every time. More memorable than most car commercials you see.

The other thing that cracks me up is when this or that particular segment of the game is sponsored by both Taco Bell and Lipitor. Lipitor is a medication for controlling cholesterol. One kind of thinks that fewer tacos might help too.

And speaking of Taco Bell, just how cool is it that everybody in America gets a free taco (between 2 and 5 p.m. on October 30) because Jacoby Ellsbury stole a base last night? Taco Bell was the company that, a few years ago when the Mir satellite was going to crash land in the ocean, floated a big target out in the Pacific somewhere with a “hit it here and everybody in the world gets a free taco” promotion. Smart, clever folks over there.

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