The basic creative “team” is an art director and a copywriter. Read that again: An (insert a flourish here) “art director” and a (drop your voice down and mumble) “copywriter”. Don’t you think that, as the people in charge of the words, copywriters could have come up with something better for ourselves?
Like “word wrangler” or “copy stud” or maybe even “redacteur publictaire". Yeah, that’s the ticket. If I could pronounce it, that would probably have a nice ring to it.