But here we go anyway.
Today’s e-mail brings an invitation to the DC Ad Club’s “Sports Nite” networking event at Nellie’s, a hot new DC sports bar. At a cool $60 for members and $70 for non-members.
Are you kidding me? I’m an Ad Club member, but my wife and business partner Karen is not. So that’s $130 for the two of us to go have drinks and snacks at a bar for two hours.
Last I looked, $130 buys a pretty nice night out for two. Dinner, tickets to the National Symphony, a show at The National – you can even get into Caps games for that.
Isn’t the idea is to bring people together and to encourage participation in the Ad Club and the ad community? I believe it is – and should be. So why make it so expensive? $60 for two hours of networking?
The people who will typically be able to participate in events like this will be people for whom the fee is paid by their company (who can deduct part of it as a business expense) or who have the discretionary income that they can blow some of it on an Ad Club event. For the most part, that leaves out the junior and entry-level people, especially those at smaller agencies. And these are the people who have the future of our ad community in their hands. Not just the agency owners and senior players at the larger agencies.
If the goal is to grow the advertising community in
(Late addition / added 9/26 -- Just wondering. How many people go home toasted from things like this because they are determined to get their money's worth in drinks?)