Tuesday, June 5, 2007

I don't know how to react.


Should I hate these guys for doing such a crappy job and getting paid so much for it or admire them for getting paid so much for so little?

"These guys" being Wolff-Olins. Wolff-Ollins is a “Brand Consultancy” in England who did the hideous Olympic logo you see here. This is supposed to reflect the Olympic brand. Somehow.

It just looks like a mess to me. An amateurish, trying-too-hard-to-be-cool mess at that.

Here’s the sad part. The thing cost $800,000. That’s a good year for a small agency or design studio. I can think of two dozen studios, agencies and freelancers around here who could have done a better job.

Last time we did a logo it was some for somewhat less than $800,000.

Read more about it here.


3 comments:

Judy Markoe said...

So years ago when I asked my mother how she liked the film she and my Dad had just seen (I Am Curious, Yellow), she said, "I am nauseous, green!" (!!!) Well, regarding the 2012 Olympics logo, I am nauseous fuscia.

Judy (Hi Woody and Karen!)

Eric said...

This gives me hope that someday someone will pay me hundreds of thousands of dollars for my graphic design ability.

pmgarcia said...

Maybe it would have been a good logo if the year had been 1984 when parachute pants and dayglo mohawks were still in vogue. London may not be the center of fashion, but it has progressed beyond 80's styles