According to a recent study cited on Travel Mole, better than 61% of meeting planners surveyed would book a meeting location based strictly on information they got from the Internet. Which means they are willing to forego the whole site visit thing all together.
To us, this says if you’re hotel or resort and you want to compete in the meetings arena, you’d better be damn sure your web site provides a meeting planner with lots of information. And your site better work pretty hard.
That means make it visual, make it informative, make it interesting and promote it. Don’t assume your target will simply stumble on it or that your SEO is going to do the job alone. If someone is willing to book a meeting using only web-site information, the sites that provide the best, most complete and most compelling information will have the inside track.
And there’s a lesson in there for everybody with a web site.